Digital Marketing Skills
Explore my extensive experience across the digital marketing spectrum. Scroll down to discover the key areas I specialise in.
SEO
Navigating the SEO landscape is my playground. I specialize in crafting strategies that skyrocket websites in search engine rankings. From technical tweaks to crafting killer content, building solid backlinks, and deciphering analytics, I make sure your online presence is hard to miss.
Web
In the realm of web design, I craft sleek and functional websites with a focus on simplicity. From conceptualization to execution, my approach involves user-centric design, intuitive navigation, and responsive layouts. I ensure each website not only looks impressive but also delivers a seamless and enjoyable user experience.
PPC
Navigating the dynamic world of PPC, I orchestrate campaigns with precision. From ad creation to budget management, I optimize every click for maximum impact. With a knack for targeting, A/B testing, and ROI tracking, I ensure your paid campaigns hit the sweet spot for success.
Social Media
Within the social media realm, I strategically harness platforms such as Facebook, Instagram, LinkedIn, and TikTok. From crafting engaging content to fostering community connections, I navigate both organic and paid strategies. This comprehensive approach ensures a dynamic online presence, driving brand awareness across diverse channels.
Within email marketing, I excel at crafting captivating campaigns and optimizing automation workflows. Whether it’s compelling content creation or strategic segmentation, I cultivate engagement for measurable results. With a keen eye for analytics, I turn your email strategy into a potent tool for customer retention and conversion optimization.
CRO
Digital Marketing Audit & Strategy
I kick off projects with a thorough audit and strategy session, delving deep into every facet of your digital performance. Offering an honest and transparent assessment of your current marketing landscape, I align this insight with your goals and budgets to tailor a bespoke strategy, optimizing your chances for success.
Bringing simplicity to strategy, my plans are designed for easy understanding. Visual timelines outline the tasks ahead, providing a clear roadmap of when each action occurs and the associated costs. This ensures a straightforward and transparent journey towards achieving your digital objectives.
Experienced Digital Marketer
SEO was my way into the industry, and it’s the skill I dedicated the majority of my time perfecting.
- Website Migrations
- Content Strategies
- Bespoke Schema Plans
- Local SEO
- International SEO
- Technical SEO
- Linkbuilding
I create straightforward, functional websites—no unnecessary frills or intricate, hard-to-manage frameworks. My primary tools include WordPress (Gutenberg, Elementor & WooCommerce) as well as Shopify.
Designed for easy updates, my websites empower you to make changes without relying on a developer for every tweak. This ensures a quicker pace of action, letting you accomplish more in less time.
With a focus on efficiency, my websites boast a swift turnaround time. Say goodbye to waiting months for your new site to go live.
I craft impactful PPC campaigns that boost leads and sales. Aligning seamlessly with your overall marketing strategy, my campaigns ensure optimal budget allocation.
From thorough keyword research to meticulous campaign optimization, I handle every aspect of PPC campaigns. Working with you, we establish budgets that deliver the best ROI without straining your resources.
My approach to PPC doesn’t chase vanity clicks, but works to increase the performance of your website.
I specialize in crafting comprehensive email marketing systems, encompassing both campaigns and automations. Utilizing proven strategies, I build subscriber lists and deliver targeted, personalized emails designed to drive leads and boost sales. My proficiency extends to prominent platforms, including:
- Mailchimp
- SendInBlue
- Active Campaign
Websites that fail to convert users into leads and sales are detrimental to your marketing endeavors. When entrusted with managing a website, I prioritize optimizing the user journey and enhancing conversion points. This involves crafting strategies focused on improving various performance metrics such as engagement with contact forms, time spent on the website, and access to gated downloads.
FAQ
My tech stack includes over 40 tools. Here’s a breakdown:
SEO Stack
- SEMrush
- Ahrefs
- Search console
- Screaming frog
- Lighthouse
- GTMetrix
- Looker Studio
Social Stack
- Tiktok
- Youtube
Email Marketing Stack
- Mailchimp
- Sendinblue
- Activecampaign
CMS Stack
- WordPress
- Elementor
- WpBakery
- Sanity
- Drupal
- Umbraco
- Magento 2
- Shopify
- Statamic
- Wix
- Hubspot
Work Management Tools
- JIRA
- Wrike
- Trello
- Hive
CRO Stack
- Analytics
- Microsoft Clarity
- Hotjar
- Tag Manager
Creative Stack
- Photoshop
- InDesign
- Figma
- Canva
Other
- ChatGPT
- HTML
- Javascript
Over my career I had the chance to work in loads of industreis. I’ve done TikTok campaigns for UK Real Estate Developers, LinkedIn advertising for a council-led commercial property development as well as SEO strategies for national lawyers, FTSE listed financial management companies and digital marketing agencies. I even led digital marketing for an ecommerce homeware startup.
You can find out more about the industries I worked in and the results I achieved by clicking the buttons below.
