Industry Experience
Over the years I had the chance to work in over 20 industries, helping some amazing organisations achieve success. I have listed the main industries I specialise in below.
Care Home Marketing
Care home marketing is one of the earliest specialisms I added to my CV. Having had the chance to work in care home management, I witnessed first hand the challenges and opportunities in the industry.
I have even conducted my own research into how stakeholders interact with care home marketing, and gained valuable insights on how key decision makers value and choose care homes. This is, as far as I know, the only research of this type in the UK, and gives me a very solid guideline on how to approach all aspects of care home marketing.
Ecommerce Marketing
Over the years, I helped brands sell cocktail shakers, photo frames, wedding veils or armchairs. Having such a varied background taught me there are endless avenues to pursue sales online, and I had the chance to do it all.
I worked with start-ups, as well as established businesses with multi-million pounds annual revenue, covering everything all aspects of digital marketing : SEO, PPC, Email Marketing, Social Media, Affiliate Marketing, Etsy, CRO etc.
From my experience in B2C ecommerce, I learned there is no unique recipe for success. Engaging the audience on the right channels is the only way to achieve ROI. Social media , PPC or SEO will not all work for all client. Without a bespoke, data-led strategy (or an unlimited budget), achieving success is impossible.
Residential Real Estate Marketing
Working on both UK residential real estate as well as international projects (Spain & USA), I became and expert in driving traffic and converting visitors into homeowners.
I have advised residential real estate marketing on optimal web builds for performance, accounting for content delivered via feeds as well as optimising images and videos.
I have also produced comprehensive content plans to ensure localisation practices are included to generate meaningful traffic. I also used organic & paid social media tactics to drive leads to the website, using video assets to promote the brand on Facebook, Instagram and TikTok.
Industrial Real Estate Marketing
I have produced digital marketing for over ten industrial real estate clients, including the largest developer in Europe. In this network-based industry, digital marketing success doesn’t come from volumes, but from efficient targeting.
PR, advertisement & email are key channels for pushing the performance of these websites. Ideally, digital marketing activity should be supported with traditional marketing channels such as billboards, brochures & events.
Solicitors Marketing
Having worked with national solicitor firms, I got the chance not only to learn a lot about the law, but also what leads to good performance.
I developed content plans aimed at expanding websites and providing expertise in all areas of solicitor services. This has helped to gain rankings for short tail keywords. Extensive blog articles helped achieve rankings for longer tail keywords.
Localisation is also important in this industry, as national solicitors will need to have a local presence to meet customer demand.
Read through the Results page to find how I used a tool to achieve first position rankings for a solicitor firm.
B2B Industries
I managed SEO performance for a luxury packaging company with international ambitions.
This included:
- Technical SEO
- Content
- Digital PR
- Linkbuilding
- International SEO
I worked with a FTSE listed packaging company, helping to optimise their SEO performance. You can read more about the SEO growth I achieved for them in the Results area.
Working mainly on a consultancy basis, I helped the internal marketing team with:
- Creating new content
- Optimising existing content
- Bespoke schema implementation
- Technical SEO
- Analytics
- Web Migration
I managed SEO performance for a security company operating locally within the East Midlands. This included:
- Google My Business optimisation
- Content
- Technical SEO
- Linkbuilding
- Analytics
One of my favourite clients, I worked on a consultancy basis for a technology company providing state of the art solutions including energy, tracking and communications in a secure environment. Some of their clients even included governments. I helped them with:
- New website planning
- Whitepapers
- Guides
- Industry specific content
- SEO Content Optimisation
Marketing Agency Industry
During my career I worked with and for digital marketing agencies. I got the chance to work on the in-house digital marketing activity, including SEO and Social Media and web builds.
I have experience growing the performance of digital marketing agency websites, having managed to increase reach, traffic and enquiries.
Digital Marketing Audit & Strategy
I kick off projects with a thorough audit and strategy session, delving deep into every facet of your digital performance. Offering an honest and transparent assessment of your current marketing landscape, I align this insight with your goals and budgets to tailor a bespoke strategy, optimizing your chances for success.
Bringing simplicity to strategy, my plans are designed for easy understanding. Visual timelines outline the tasks ahead, providing a clear roadmap of when each action occurs and the associated costs. This ensures a straightforward and transparent journey towards achieving your digital objectives.
FAQ
Travel
I would love the opportunity to work with businesses in the travel sector. This industry provides huge opportunities across all channels. It would be a great opportunity to apply what I learned from operating in the ecommerce and international arenas. I almost had the chance to work in the industry, but having already completed an audit & strategy, the project fell through at the last second. Still gutted about that.
Automotive
The automotive marketing space is one of the most interesting in digital right now. With manufacturers, trade dealers and private individuals all trying to sell a product as varied as a car, the sky is the limit.
SaaS
Working in SaaS is never easy, given the large competition in most sectors. However, this creates opportunities across all channels, and a solid Digital Marketing strategy is at the centre of all marketing activity. Being involved in projects where digital marketing is so important will definitely be worth the added complexities.
