SEO strategy for home décor start-up yields 1,800 keyword rankings in first year
Client Overview
Tasked with establishing an organic presence for a new ecommerce startup specialising in home décor, our mission was to propel the brand to the forefront of search engine results and drive sales. With a fresh domain and website, we embarked on a strategic SEO journey from the outset.
Strategy & Implementation
Prioritising SEO throughout website development, we meticulously optimised technical aspects to ensure peak performance. Our focus shifted to transactional keywords, aligning with the ecommerce nature of the business. Thorough keyword research uncovered high-volume, low-difficulty keywords tailored to the product offering.
With an emphasis on product pages, we optimized content to target specific keywords, enhancing relevance and visibility. Additionally, category pages were strategically crafted to encompass relevant keywords, augmenting the website’s overall SEO profile.
Implementing a robust internal linking structure, we leveraged the blog section to create engaging content such as listicles, seamlessly integrating product links for enhanced visibility and navigation. Collaborating with a PR specialist, we orchestrated strategic coverage to secure backlinks, bolstering the website’s authority and SEO performance.
