SEO retainer doubles traffic for British real estate agent selling in Spain
Client Overview
Collaborating with a British real estate agent specializing in selling properties within a gated community on a golf course in Southern Spain, our mission was to leverage the allure of the golf lifestyle to drive targeted traffic and increase property sales.
Strategy & Implementation
Understanding the pivotal role of the golf course in driving buyer interest, we focused on enhancing the website’s technical SEO and optimizing existing pages. By meticulously optimizing key pages, we secured the top ranking for “villas for sale in XX golf resort,” aligning with the primary motivation of potential buyers.
To expand the website’s reach and appeal, we launched a dedicated blog. Centering content around the golf resort while also addressing the needs and interests of expats buying homes in Spain, we positioned the website as a valuable resource for both lifestyle seekers and property investors.
Results
Within a year of implementing optimizations, the website witnessed a remarkable surge in traffic, doubling quarterly clicks from 6,560 to over 13,000. This exponential growth was fueled by a combination of increased keyword rankings and improved positions for key search terms tailored to the end-of-the-funnel target market.
Our strategic approach not only amplified website visibility but also established the client as a trusted authority within the niche real estate market. By tapping into the lifestyle aspirations of potential buyers and addressing their specific needs, we successfully drove qualified traffic and facilitated property sales within the sought-after golf community in Southern Spain.
