SEO Consultancy for B2B FTSE company yields 26% YoY organic growth
Client Overview
As a trusted SEO consultant for a FTSE listed company in the logistics sector, I collaborated with their existing marketing team to optimize their online presence. Over the course of a year, our partnership focused on resolving technical SEO issues, enhancing content strategy, and refining tracking and analytics systems.
Strategy & Implementation
Identifying technical SEO gaps, I conducted a comprehensive audit and implemented solutions, with a particular focus on image optimization to improve website speed and performance. Additionally, I developed bespoke schema markup for key pages and provided a template for future implementation.
To expand their keyword reach and improve targeting, I assisted in creating location and category pages, optimizing content to better segment their offerings. Simultaneously, I worked on refining their tracking systems, ensuring accurate data collection and analysis through Google Analytics, Google Search Console, and Google Tag Manager setups.
Providing guidance on content creation, I advised on blog structure and writing techniques, emphasizing internal linking strategies to maximize SEO impact and user engagement.
Results
Through our collaborative efforts, the company achieved significant year-on-year growth, with a remarkable 28.2% increase in impressions and a 26.02% surge in organic clicks. This measurable success underscored the effectiveness of our strategic interventions in enhancing their online visibility and driving organic traffic.
Our holistic approach to SEO consultancy, spanning technical optimization, content strategy, and analytics refinement, empowered the company to leverage their digital presence more effectively, positioning them for sustained growth and success in the competitive logistics landscape.
