Local SEO and CRO drive top rankings and leads for UK solicitor
Client Overview
Our partnership with a solicitor operation spanning the East Midlands aimed to bolster traffic and generate leads for their settlement agreement service. With a focus on optimizing online visibility and conversion rates, our strategy centered on targeted SEO efforts and user-friendly tools.
Strategy & Implementation
Recognising the importance of a dedicated landing page, we created a comprehensive “settlement agreement” page on the website, tailored to capture user intent and drive conversions. Complementing this, we developed localised versions of the page to target specific East Midlands regions, maximising relevance and local search visibility.
To enhance organic reach and establish authority, we produced informative blog content around settlement agreements, addressing common questions and concerns. These efforts, coupled with general SEO optimisations across the website, propelled the solicitor operation to the coveted position 1 for localised settlement agreement searches.
To further streamline the lead generation process, we introduced a user-friendly settlement agreement calculator. This interactive tool allowed users to input their data and receive an estimated settlement figure via email, providing valuable insights while simplifying the conversion process.
Results
Our strategic initiatives yielded impressive results, positioning the solicitor operation at the top of Google searches for localised settlement agreement queries. By leveraging targeted SEO efforts and localised content, we not only boosted online visibility but also established the client as a trusted authority in the East Midlands legal landscape.
The implementation of the settlement agreement calculator proved instrumental in converting website traffic into qualified leads, streamlining the lead generation process and fostering user engagement. This holistic approach not only secured top rankings for high-value keywords but also facilitated seamless user interactions, driving sustained growth and success for the solicitor operation.
