36% YoY organic traffic growth for UK marketing agency
Client Overview:
I worked with a leading East Midlands marketing agency, tasked with optimizing the agency’s own website to enhance its online visibility and performance. As a dynamic player covering the entire marketing landscape, the agency sought to showcase its expertise, attract potential clients, and solidify its position as a thought leader in the industry.
Strategy & Implementation
- New Website Launch: Collaborating closely with the agency’s web development team, we spearheaded the launch of a revamped website. This overhaul ensured a user-friendly experience, streamlined navigation, and enhanced responsiveness across devices – a crucial foundation for effective SEO.
- Technical SEO Prioritization: Identifying and addressing technical SEO deficiencies took precedence. From optimizing website speed and performance to enhancing metadata, structured data markup, and XML sitemaps, we meticulously fine-tuned every aspect to align with best practices and search engine algorithms.
- Content Enrichment: Recognizing the pivotal role of content in SEO, we devised a comprehensive content strategy. Emphasizing the creation of highly informative, engaging blog content, we aimed to broaden the website’s keyword footprint, capture user intent, and establish thought leadership within the industry.
Results
- Impressive Growth in Impressions: Comparing January 2024 to January 2023, the website witnessed a remarkable surge in impressions, boasting a staggering 151.2% increase. This exponential rise underscored the efficacy of our strategic interventions in enhancing the website’s visibility and reach across search engine results pages (SERPs).
- Substantial Increase in Clicks: Concurrently, the website experienced a substantial uptick in clicks, registering a notable 36% increase year-over-year. This surge in click-throughs epitomized our success in not only attracting but also engaging users with compelling, relevant content and optimized search snippets.
- Top 3 rankings: The website now ranks top 3 for non-brand SEO informational queries, which is a testament to the quality of the content in a vertical so competitive in Google searches.
